About this journal.

This is a sample essay. It exists to validate the layout of the journal before any real writing lands here. When we ship the first actual essay, this placeholder gets deleted and the index page starts with whichever piece replaces it.

Most agencies have a blog. The blog is mostly there because someone’s SEO consultant said it should be. The posts are short, optimized for keywords nobody searches for in earnest, and forgotten the day after they ship. We’re going to try something different.

What this is

A journal. Long-form essays about how we build websites, how we think about marketing for small San Antonio businesses, and what we’ve learned along the way. Each essay is signed by the person who wrote it. Each one takes the time it takes to read. We’d rather publish four essays a year that are worth your attention than forty posts a year that aren’t.

What it isn’t

Here are the things you won’t find:

• Listicles. No “7 SEO tips for 2026.”
• Posts written to rank for a keyword.
• Recycled content from someone else’s newsletter.
• AI-generated filler. Every word is written by Jon or Stacie.
• Calls to book a free consultation at the end of every paragraph.

The point isn’t to convert you. The point is to share the work in a way that respects your time.

The best blogs read like letters from a person you’d want to have coffee with. Not press releases from a company.

What to expect

Essays will land when they’re ready. Sometimes once a month, sometimes less often, occasionally a flurry. The first few will probably be about the work itself — what custom-coded actually means, why we don’t do long-term contracts, how much a Lighthouse score actually matters for your phone calls. As we go, the topics will widen.

If you have something you want us to write about, the email is at the bottom of every page.

— Jon